Privacy Policy - Let's Decorate

Last Updated: 15 Sept 2024

1. Introduction

Welcome to Let’s Decorate. We appreciate the trust you place in us when you choose to visit our website and use our services. We take your privacy seriously and are committed to protecting your personal information and your right to privacy.

This Privacy Policy is designed to help you understand how we collect, use, communicate, disclose, and safeguard your personal information. It also describes your choices regarding use, access, and correction of your personal information.

This policy applies to all information collected through our website https://letsdecorate.in mobile application, and/or any related services, sales, marketing, or events (we refer to them collectively in this Privacy Policy as the “Services”).

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us. By accessing or using our Services, you agree to this privacy policy. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

At Let’s Decorate, we collect and use various types of information to operate our business and provide you with the best possible products and services. The types of information we gather fall into two main categories: personal information you voluntarily provide to us, and information we automatically collect when you use our Services.

2.1 Personal Information You Provide to Us

We collect personal information that you voluntarily provide to us when registering on our website, expressing an interest in obtaining information about us or our products and services, or otherwise contacting us. The personal information we collect may include:

Full Name: We collect your name to personalize your experience and address you properly in our communications.
Phone Number: This allows us to contact you regarding your orders or account if necessary.
Email Address: We use this to send you order confirmations, updates, and, with your consent, marketing communications.
Shipping Address: This is crucial for delivering your orders accurately and on time.
Billing Information: We collect this to process your payments and detect any fraudulent activities.

It’s important to note that while we need this information to provide you with our services, you have the choice of not providing this information. However, this may limit your ability to use some or all of our Services.

2.2 Information We Collect Automatically

In addition to the information you voluntarily provide, we also automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information. This is primarily needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes.

The information we automatically collect includes:

IP Address: This helps us detect and prevent fraudulent activities and ensures the security of our website.
Browser Type: Understanding which browsers our customers use helps us optimize our website for better performance.
Pages Visited: This information allows us to understand which parts of our website are most popular and how users navigate through our site.
Time Spent on Site: This metric helps us improve our user experience by understanding how long users engage with our content.
Items Added to Cart: This information is crucial for providing features like saved carts and personalized product recommendations.

3. How We Use Your Information

At Let’s Decorate, we aim to be transparent about how we use your information. We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

Here’s a detailed look at how we use your information:

To Process and Fulfill Orders: When you make a purchase, we use your personal information to process and fulfill your order. This includes managing payments, arranging for shipping, and providing you with invoices and/or order confirmations.
To Send You Order Confirmations and Updates: We use your contact information to keep you informed about your order status, shipping updates, and any changes or issues related to your purchase.
To Provide Customer Support: We use your information to respond to your inquiries, troubleshoot problems, and offer customer support. This helps us ensure your satisfaction with our products and services.
To Send Marketing and Promotional Communications: With your consent, we may use your contact information to send you marketing and promotional communications. These might include new product announcements, special offers, and insights into party planning and decoration. You have the right to opt-out of these communications at any time.
To Improve Our Website and Customer Experience: We analyze how our users interact with our website to identify areas for improvement. This includes optimizing our site layout, enhancing our product offerings, and streamlining the checkout process.
To Protect Our Services and Your Account: We use information to detect and prevent fraudulent activities, identify and troubleshoot bugs, and address any security issues that may arise.
To Comply with Legal Obligations: In some cases, we may need to use your information to comply with legal obligations, such as responding to legal requests or enforcing our terms of service.

4. Sharing of Your Information

At Let’s Decorate, we understand that your personal information is valuable, and we are committed to sharing it only when necessary to provide our services or as required by law. We do not sell your personal information to third parties. Here’s a detailed explanation of how and why we might share your information:

Payment Processing: To process payments for your orders, we share your payment information with Razorpay, our trusted payment processing partner. Razorpay uses advanced security measures to protect your financial information and process transactions securely.
Shipping and Delivery: To ensure your orders reach you, we share necessary information (such as your name, address, and order details) with shipping vendors. We only provide the information required for successful delivery of your products.
Analytics and Advertising: We share anonymous data with third-party services to help us understand how visitors interact with our website and to optimize our advertising efforts. Specifically:
- Google Analytics helps us understand user behavior on our website, such as which pages are most popular and how long users stay on our site.
- Facebook Pixel allows us to measure the effectiveness of our advertising on Facebook and Instagram.
- Smartlook provides insights into how users navigate our website, helping us improve the user experience.
It’s important to note that the data shared with these services is anonymized and does not include personally identifiable information.
Email Marketing: If you’ve opted in to receive marketing communications from us, we use email marketing services to send promotional emails. These services help us manage our email lists and track the effectiveness of our email campaigns.

In all cases, we only share the minimum amount of information necessary for these third parties to perform their functions, and we have agreements in place that require them to keep your information confidential and secure.

5. Cookies and Tracking Technologies

Let’s Decorate uses cookies and similar tracking technologies to collect and store information about your interactions with our website. Cookies are small text files that websites place on your device to store information about your browsing session.

Types of Cookies We Use

Essential Cookies: These are necessary for the website to function properly. They enable basic functions like page navigation, secure areas access, and e-commerce features. The website cannot function properly without these cookies.
Analytics Cookies: We use these to understand how visitors interact with our website. They help us analyze and measure the number of visitors, which pages are most popular, and how users navigate through our site. This information is crucial for improving our website’s performance and user experience.
Marketing Cookies: These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers.

Information Collected by Cookies

The cookies on our site may collect information such as:

Your IP address
The type of browser you’re using
Which pages you visit on our site
How long you spend on each page
Which items you add to your cart

The duration these cookies remain on your device can vary. Some are deleted when you close your browser (session cookies), while others can stay on your device for a set period (persistent cookies).

Managing Cookies

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, but your access to some functionality and areas of our website may be restricted.

6. Data Retention

At Let’s Decorate, we retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We typically keep your personal information for a minimum of 3 years from your last interaction with us.

The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide services to you
Whether there is a legal obligation to which we are subject
Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. Data Security

The security of your personal information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. Our security measures include:

Encryption of sensitive data: We use industry-standard encryption technologies to protect your sensitive information, such as payment details.
Restricted access to customer data: Within our organization, access to customer data is limited to employees who need it to perform their job functions.
Secure protocols for data transmission: We use secure protocols (such as HTTPS) to ensure that data transmitted between your device and our servers is protected.

We regularly review and update our security practices to ensure we are using the most current and effective methods to protect your data.

8. Your Data Protection Rights

At Let’s Decorate, we respect your privacy rights and provide you with reasonable access to the Personal Information that you may have provided through your use of the Services. Your principal rights under data protection law are:

The right to access: You have the right to request a copy of your personal data. You can access most of this information by logging into your account on our website. For any additional information, you can contact us via email.
The right to rectification: You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed. You can update most of your information directly through your account settings. For any information you can’t update yourself, please contact us.
The right to erasure: In certain circumstances, you have the right to the erasure of your personal data without undue delay. However, there are exclusions of the right to erasure, such as where processing is necessary for compliance with a legal obligation or for the establishment, exercise, or defense of legal claims.
The right to restrict processing: In certain circumstances, you have the right to restrict the processing of your personal data.
The right to object to processing: You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.
The right to data portability: To the extent that the legal basis for our processing of your personal data is consent or that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format.
The right to complain to a supervisory authority: If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection.
The right to withdraw consent: To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided at the end of this policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

9. Marketing Communications

You can opt out of receiving marketing communications from us at any time. If you no longer wish to receive marketing emails, you can click on the “unsubscribe” link at the bottom of our marketing emails. Alternatively, you can contact us directly to request to opt-out.

Please note that even if you opt out of receiving marketing communications, we may still send you non-marketing communications, such as those about your account, our ongoing business relations, or as required to comply with our legal obligations.

10. Children’s Privacy

Let’s Decorate does not knowingly collect or solicit any information from anyone under the age of 13 on this website. Our website, products, and services are all directed to people who are at least 13 years old or older.

If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: letsdekor8@gmail.com
By phone: 9966055922
By WhatsApp: 9966055922
Through Instagram: @_letsdecorate_

Thank you for taking the time to understand how we collect, use, protect and share your personal information. At Let’s Decorate, we are committed to protecting your privacy and ensuring you have a positive experience on our website and with our products.